In the grand ceremony for the Academy Award of Advertising Festival of Chinese College Students (2022 Spring Season) held in Tianjing on August 17th, CUC won the top award for students’ work The Crazy Dali ---- the sole Grand Award in Marketing Planning in this year’s ceremony, and the second one following the previous year’s glory!

The work is jointly created by Shi Jingyi, Lian Xuehua, Li Ziyi and Jiang Shaoling, students of Grade 2019 from Department of Cultural Industry under the guidance of their instructors----Chen Li and Wang Lin. The grand award was announced and conferred to the CUC team by Cochairmen of the Jury, Professor Jin Dinghai and Tomaz Mok.

The Academy Award of Advertising Festival of Chinese College Students, sponsored by the China Advertising Association, is one of the top advertising contests in China: gold, silver and bronze awards of different categories were conferred to outstanding works from over 200,000 entries submitted by some 1,240 colleges and universities nationwide. With accreditation of the final jury panel, Grand Award went for the best of the gold-award winning entries in the category of planning.

In recent years, CUC continues to strengthen application-oriented talent cultivation in cultural industry by encouraging students to participate in various kinds of contests. As a result, the students of Advertising have reaped numerous awards in both provincial and national events, which, in turn, proves the trustworthiness of the major of Advertising as a Provincial-Level First-Class Major and a Provincial-Level Major with Distinctive Features.